BERO + SHOPIFY SERVE UP CLASSIC BREWS
Join us at the world famous Covent Garden for two classics; the biggest weekend on the tennis calendar, and the opportunity to sample and purchase the new gold standard in non-alcoholic beer created by Tom Holland.
WHEN
Saturday, 12 July: 11:00 to 20:00
Sunday, 13 July: 11:00 to 20:00
WHERE
Covent Garden Piazza, Royal Opera House, Bow St, London WC2E 9DD
TASTE BERO
Experience four expertly crafted, full-flavour non-alcoholic beers that prove premium taste never compromises.
CENTRE COURT COLLECTIBLES
Shop limited-edition BERO COLLECTION items designed for those who never settle.
A RESOLUTION BECOMES A REVOLUTION
When BERO Founder and actor Tom Holland committed to Dry January over 3 years ago, he discovered something extraordinary – what started as one month became a year that enriched his life in ways he could only imagine. He still craved the ritual, the taste, the social connection. That revelation sparked a mission: to create a non-alcoholic beer that feels like a trophy, not a consolation prize. BERO was born from the belief that living fully means never settling – proving that the best choices enhance every moment rather than limit them.
THE BERO LINE-UP
Double Tasty IPA
Kingston Golden Pils
Edge Hill Hazy IPA
Noon Wheat
GETTING TO THE POP-UP
Find the BERO x Shopify Pop-up at the Covent Garden Piazza, adjacent to Russell Street. It can be easily reached by tube, rail, or bus.
Covent Garden Piazza, Royal Opera House, Bow St, London, WC2E 9DD
Frequently asked questions
Is an RSVP required?
An RSVP is not required to attend the pop-up. Walk-ups are welcome. Reserving a ticket through this website ensures you'll receive your ticket confirmation and reminders through email. Entry is based on a first-come, first-serve basis.
How do I get there?
The BERO Pop-up powered by Shopify is located at Covent Garden Piazza in the heart of the West End, near the Piccadilly Line at Covent Garden station, the Piccadilly and Northern Lines at Leicester Square, the Bakerloo and Northern Lines at Charing Cross, as well as the Charing Cross National Rail station.
Is there parking available?
There are car parks near the Covent Garden Piazza but generally, parking in the area is very restricted.
Can I try BERO at the pop-up?
Absolutely! You can try and buy BERO’s complete line of non-alcoholic beer classics at the event.
Can I order BERO at the pop-up and have it delivered to me?
Yes, you’ll be able to place an order of any of BERO’s 6, 12, 18, or 24-packs of beer and have it delivered to your front door.
I missed the pop-up, where else can I find BERO products?
You can always find BERO products at berobrewing.com, all Selfridges stores, as well as fine pubs, bars, and restaurants throughout the UK.
What is BERO?
BERO is a premium, non-alcoholic beer created by actor Tom Holland. It was his personal journey that led to the birth of the new gold standard in beer.
How is Shopify involved?
From stores just starting out to award-winning brands like BERO, Shopify empowers entrepreneurship. We’re proud to partner on this pop-up, celebrating Tom Holland’s inspiring founder story.
Can't make it? Visit BERO online for crisp, refreshing classics shipped to your door.
BERO TAPS SHOPIFY TO BUILD BIG
BERO is powered by Shopify, the global commerce platform for everyone from entrepreneurs to enterprise. Shopify is made for dreams of any size, online and in person, helping you to sell in Chiswick, UK, or anywhere around the world.